Rock County is located in southwestern Minnesota. The County Seat is Luverne and the largest city is Luverne. The Official Web Site is located at http://www.co.rock.mn.us/. The 2014 population estimate is 9,553 and the 2010 census population was 9,687. The land area is 482.46 square miles and there are 20.1 persons per square mile.
96.8% of the population is White, 0.8% is Black or African American, 2.6% is Hispanic or Latino, 0.7% is Asian, 0.5% is American Indian or Alaska Native, 0% is Native Hawaiian or Pacific Islander, and 1.2% is two or more races. 90.1% have a high school degree or higher, and 17.9% have a Bachelor degree or higher.
The median home value is $119,300, there are 3,970 households, an average of 2.36 persons per household. The per capita income is $24,101, the median household income is $46,623, and 13.1% of the persons in Rock County are considered below poverty level.
The total number of firms, at last estimate, was 752. Retail sales (in $1000) were $109,119, and sales per capita were $11,531. The percentage of black-owned firms is 0%, and the percentage of women-owned firms is 25.7%.
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