Wood County is located in Central Wisconsin. The County Seat is Wisconsin Rapids and the largest city is Marshfield. The Official Web Site is located at http://www.co.wood.wi.us. The 2014 population estimate is 73,608 and the 2010 census population was 74,749. The land area is 793.12 square miles and there are 94.2 persons per square mile.
95.5% of the population is White, 0.7% is Black or African American, 2.6% is Hispanic or Latino, 1.9% is Asian, 0.9% is American Indian or Alaska Native, 0% is Native Hawaiian or Pacific Islander, and 1% is two or more races. 90.8% have a high school degree or higher, and 18.8% have a Bachelor degree or higher.
The median home value is $119,300, there are 32,037 households, an average of 2.29 persons per household. The per capita income is $25,961, the median household income is $47,685, and 11% of the persons in Wood County are considered below poverty level.
The total number of firms, at last estimate, was 6,203. Retail sales (in $1000) were $1,002,909, and sales per capita were $13,585. The percentage of black-owned firms is 0%, and the percentage of women-owned firms is 25.3%.
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