Luna County is located in southwest New Mexico. The County Seat is Deming and the largest city is Deming. The Official Web Site is located at http://lunacountynm.us/. The 2014 population estimate is 24,673 and the 2010 census population was 25,095. The land area is 2,965.19 square miles and there are 8.5 persons per square mile.
93.7% of the population is White, 1.7% is Black or African American, 63.8% is Hispanic or Latino, 0.7% is Asian, 2.3% is American Indian or Alaska Native, 0.2% is Native Hawaiian or Pacific Islander, and 1.5% is two or more races. 68.5% have a high school degree or higher, and 13.8% have a Bachelor degree or higher.
The median home value is $89,800, there are 8,862 households, an average of 2.78 persons per household. The per capita income is $16,114, the median household income is $29,282, and 29.7% of the persons in Luna County are considered below poverty level.
The total number of firms, at last estimate, was 1,320. Retail sales (in $1000) were $236,777, and sales per capita were $8,835. The percentage of black-owned firms is 0%, and the percentage of women-owned firms is 27.7%.
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