Santa Cruz County is located in the Central Coast of California. The County Seat is Santa Cruz and the largest city is Santa Cruz. The Official Web Site is located at http://www.co.santa-cruz.ca.us/. The 2014 population estimate is 271,804 and the 2010 census population was 262,362. The land area is 445.17 square miles and there are 589.4 persons per square mile.
87.9% of the population is White, 1.4% is Black or African American, 32.9% is Hispanic or Latino, 4.8% is Asian, 1.8% is American Indian or Alaska Native, 0.2% is Native Hawaiian or Pacific Islander, and 4% is two or more races. 84.9% have a high school degree or higher, and 37% have a Bachelor degree or higher.
The median home value is $557,500, there are 93,504 households, an average of 2.72 persons per household. The per capita income is $32,295, the median household income is $66,519, and 14.6% of the persons in Santa Cruz County are considered below poverty level.
The total number of firms, at last estimate, was 29,122. Retail sales (in $1000) were $3,725,362, and sales per capita were $14,894. The percentage of black-owned firms is 0%, and the percentage of women-owned firms is 34.2%.
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