Monterey County is located in the Central Coast of California. The County Seat is Salinas and the largest city is Salinas. The Official Web Site is located at http://www.co.monterey.ca.us/. The 2014 population estimate is 431,344 and the 2010 census population was 415,057. The land area is 3,280.60 square miles and there are 126.5 persons per square mile.
82.5% of the population is White, 3.6% is Black or African American, 56.8% is Hispanic or Latino, 6.9% is Asian, 2.7% is American Indian or Alaska Native, 0.6% is Native Hawaiian or Pacific Islander, and 3.7% is two or more races. 71% have a high school degree or higher, and 23% have a Bachelor degree or higher.
The median home value is $362,400, there are 125,428 households, an average of 3.20 persons per household. The per capita income is $24,775, the median household income is $59,168, and 17% of the persons in Monterey County are considered below poverty level.
The total number of firms, at last estimate, was 31,711. Retail sales (in $1000) were $4,541,144, and sales per capita were $11,293. The percentage of black-owned firms is 2.4%, and the percentage of women-owned firms is 32.5%.
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